Progressive Business Reading

Archive for the ‘Web marketing’ Category

When conducting market research is quantitative support plate tracks such as telephone, the postal, Internet, among others, to collect market information.

One of the most important is the statistical survey where your objective is to obtain results on the social or economic reality of a specific market.

In general, statistical techniques are based on group and then measuring the sample individuals into categories such as consumption patterns, demographic features, among others, to collect market information.

The results obtained with these techniques are validated on statistical criteria are not useful for the reconstruction of social relations can only come to describe and quantify.

It was in the late 70′s and 80′s when it started with social research, where analysis suggested different ways of looking at reality. One is qualitative research in motivational variables are extracted to collect market information. On the other hand when performing quantitative analysis measuring the elements of qualitative research. Read the rest of this entry »

What happens when a prospect enters your website and do not understand the language? If that prospect is like 99% of people, find another site with similar products or services that have the information in their native language.

At this point and to end the first decade of the 21, it’s no secret that having a website is one of the basic tools for a brand becomes known to quickly and cost (current and potential customers attending the 24 hrs., seven days a week).

Still, to have virtual presence is not enough. Anyone who has a web site it will say. The online competition is brutal. Internet from the beginning has broken borders, which is why we must keep them wide open and with the basic information on our site in at least one other language.

Therefore, and in an effort to encourage them to explore this method for better e-marketing (working on language services), then I list the 5 advantages, statistics and tips to have a bilingual site.

2. Anticipate before developing

Consider that if you plan ahead the growth of your site (professional registration); avoid severe headaches when growing slowly. When you start developing your site, take into account as necessary within the plan include the 2 nod language. Discuss with your developer for it is she or he who must anticipate the actions necessary to implement it later, or as part of initial development. If the translation does not have time to launch your site to air, at least have a link with a short text indicating how to contact you to speak English at least.

3. The use of flags

To define within a web site using several languages, I recommend using icons of flags which are sufficiently visible and have a link to the translation of the site. This will facilitate the user largely lost or looking for the word ENGLISH ESPAÑOL (remember that non-Spanish speakers) into our website.

4. Customize each language your site (not the literal translation)

Tools like Google Translator can easily decipher the mysteries of a language. However, these tools are not yet ready to face the task of translating from one language to another (non-professional translation of texts) without losing the context of a sentence. It is extremely important to take care of that aspect of a website, or else our clients and prospects will be given a delight in criticizing our company for their lack of professionalism.

5. Do not allow yourself to lose sales

You do not put a sign on his business closed during business hours, right? Even though there are millions of Internet businesses, you know that this trend of multi-language sites is just beginning. It is said that “he who hits first, hits twice.” Take advantage of this trend, which is not merely a fad, but a very necessary business strategy. You may not be the first, but the mere fact of having a bilingual site, the market increased by over 250%.

Be creative and think only in advertising is a thing of the past. Currently, marketers are forced to operate in a comprehensive and most importantly, demonstrate that their investments do have return. When the storm comes, those who leave are those who can reinvent airy and see this as an opportunity rather than a threat. This has made the Chilean Juanita Rodriguez, who last October decided to leave his post as marketing manager of Scotia bank to form his own company outsourcing of strategic marketing,  a business model yet again in Chile and Latin America. “In periods of crisis as firms now tend to tighten and marketing is something which restricts, and reduces the resources comes the concept of outsourcing of services,” says Rodriguez. Therefore, it is aimed specifically at these companies and SMEs that often cannot even dream of having a management for this area. Read the rest of this entry »